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Wasim Akram joins Novo Nordisk’s international campaign for diabetes awareness

Swing ka Sultan Wasim Akram has recently been signed up as a brand ambassador for Changing Diabetes.

While signing the contract, the legendary cricketer Wasim Akram said that the key to curb diabetes is awareness and media can be an important tool for us to spread the message for healthier nation all across the country.

“The public must however also plays their part by knowing the risk factors, leading healthy lifestyles and encouraging others to do so as well. As diabetes couldn’t defeat me, it cannot stop anyone from achieving their goals. Together, we can promote healthy communities and protect the future generations of Pakistan,” he further added.

He also added that diabetes has been spreading in Pakistan at an alarming rate and if proper measures wouldn’t be taken then by 2040, Pakistan may have the eight highest population of diabetic patients.

Speaking on the occasion General Manager Nova Nordisk Pakistan, Rafique Butt also stressed on the importance of developing healthier habits among people to control diabetes.

”We are very much hopeful that this campaign will go a long way to control the increasing prevalence of diabetes in the country by creating awareness among masses”, he said.

The Danish Ambassador to Pakistan, H.E Rolf Holmboe and Dr Abbas Raza, Consultant Endocrinologist / Diabetologist were also present at the occasion.

Wasim was diagnosed with type 1 diabetes at the age of 31, but his condition didn’t stop him from becoming one of the most successful fast bowlers in cricketing history. His success, despite diabetes, makes him a major inspiration for people with diabetes and therefore, a perfect fit for the Novo Nordisk Pakistan’s patient outreach efforts.

For the past many years, Novo Nordisk has been actively involved to increase diabetes awareness in the country, with stronger efforts each year. Changing Diabetes® is Novo Nordisk’s response to the global diabetes challenge. Under the newly launch campaign of Changing Diabetes® with Wasim Akram, Novo Nordisk Pakistan will run public service message to create disease awareness along with multiple public awareness programs.

Only together, can we fight the rise of diabetes.



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